Education

Certification in Nonprofit Management
University of Texas, 2014

Masters Degree in Art History
University of North Texas, 2010

Bachelor's Degree in
Creative Writing
Texas A&M University, 2008

VOLUNTEER WORK

Communications Chair
Lena Pope Young Professional Advocates (YPAs),
Aug. 2016-Sept. 2017

Volunteer Curator / Display Designer
Camp Fire First Texas,
Dec. 2013

Keynote Speaker
Tarleton University's Texas Social Media Research Institute Conference, Nov. 2013

RésumÉ

PROFESSIONAL SUMMARY

I’m a dedicated marketing professional with over a decade’s experience in leading projects that help organizations of all kinds — from nonprofits to government — tell their stories through integrated communications. My specialties include copywriting, campaign strategy, and the creation of infrastructure that gets the job done.

I’m driven to do the best work that I can as efficiently as possible, while problem-solving on the fly and staying mission-focused.

City of Fort Worth

COMMUNICATIONS OFFICER (Sep. 2014 - Present)
CONTENT STRATEGY SPECIALIST (Jan. 2014 - Sep. 2014)

• Cross-departmentally manages marketing and communications for the Park & Recreation and Economic Development Departments, overseeing all elements of campaigns — design, print, web, social media placement, etc. — from conception to launch, and creating efficient, strategic processes and procedures for project workflows. I also manage the Facebook pages for both departments.

• Coordinates special projects of all kinds and sizes. My notable projects include:

• Serving as the project lead for the internal communications campaign that put the city’s pension on the road to recovery from its $1.6 billion shortfall, thanks to a successful employee vote.

• Oversaw and executed all elements of the 2019 Fort Worth Business Plan Competition marketing campaign and digital hub, almost tripling the usual number of applicants.

• Coordinated/art directed the city’s quarterly Recreation Catalog.

• Executed all marketing and PR associated with the grand opening of Victory Forest Community Center.

• Single-handedly created a digital intake process and fulfillment method to provide a standardized set of marketing tools for all 21 of Fort Worth’s community centers.

• Conceptualized and developed the first organization-wide branding guidelines in the City of Fort Worth’s 120-year history, while ensuring alignment with strategic communications goals.

• Managed the city’s internal communications from 2015-2018, writing stories for internal distribution and functionally supervising my replacement as organizational priorities shifted.

• Managed content updates and front-end functionality of the City of Fort Worth website for eight months using a combination of HTML and CSS, in addition to other responsibilities.

• Fundraised for past Parks events, the effectiveness of which raised $1,700 in a single week.

FREELANCE MARKETING & DIGITAL MEDIA CONSULTANT

THE AGGIE CENTURY TREE PROJECT (Dec. 2015-Present)

• Completely re-developed the organization’s business model for its transition from fundraising project to online business, including designing, branding and building a new website, coordinating email marketing and social media campaigns, and designing print ads..

• Designed and executed a two-week targeted Facebook ad campaign that generated one-third of the business’ total sales for 2016.

• Designed and executed a series of three Facebook ads during Fall 2017 that generated 75% of total sales during that year.

THE BOTANICAL RESEARCH INSTITUTE OF TEXAS / BRIT (Jan. 2013 - Dec. 2013)

• Developed, designed and executed a social media campaign for North Texas Day of Giving that raised $35,000 in one day – more than any other organization in Fort Worth’s Cultural District.

• Organized, curated and installed BRIT’s Festive by Nature holiday exhibit, including all marketing and wall text copy.

• Improved engagement on BRIT’s social media channels and website updates.

• Wrote press releases and feature articles for the 2013 annual report.

Modern Art Museum of Fort Worth

ONLINE MEDIA COORDINATOR (July 2010 - Aug. 2012)
ASSISTANT TO THE DIRECTOR (July 2010 - Dec. 2010)
COMMUNICATIONS INTERN (Aug. 2009 - July 2010)

• Researched and wrote The Modern Blog, creating engaging, educational content that thoughtfully interpreted the museum’s collection and exhibitions with a focus on audience relatability.

• Managed museum social media, developing content calendars and strategy that led to the Modern’s Facebook page averaging 3,505 new fans per year, while its Twitter presence gained an average of 140 new followers per month.

• Gave public tours of the museum’s collection and exhibits after completing docent training.

• Served for six months as an assistant to the director, coordinating board meetings and travel arrangements, and organizing correspondence. 

UNIVERSITY OF NORTH TEXAS 

TEACHING ASSISTANT (Jan. 2009-May 2010)

• Assisted with an art appreciation class, History of Communication Design class, and postmodernism class.

• Evaluated student performance, supported professor during lectures, assisted with student questions.

The Association of Former Students AT TEXAS A&M UNIVERSITY

STUDENT ASSISTANT COORDINATOR FOR AGGIE MUSTER (April 2005 - Aug. 2008)

• Worked closely with over 300 organizers worldwide to attract 250,000 Texas A&M former students to their local Aggie Muster through the coordination of event communications.

• Wrote and distributed instructional handbooks, built relationships and answered questions via phone and email; oversaw the design and mailing of Muster invitations specific to over 150 Muster events. 

Interested in actual examples of my work? 
View my online portfolio.