My professional resume, including my main projects completed at each organization.
Certification in Nonprofit Management
University of Texas, 2014
Masters Degree in Art History
University of North Texas, 2010
Bachelor's Degree in
Texas A&M University, 2008
Lena Pope Young Professional Advocates (YPAs),
Aug. 2016-Sept. 2017
Volunteer Curator / Display Designer
Camp Fire First Texas,
Tarleton University's Texas Social Media Research Institute Conference, Nov. 2013
• Earned a master’s degree in Art History and has more than a decade’s experience doing PR, branding and marketing across traditional and new media for museums, nonprofits and government.
• Specialties include brand development, community engagement, and inspiring people to care about organizations or causes through relatable, well-written copy.
• Described by supervisor as “dedicated” and “achievement-oriented”, having developed a broad, successful track record that includes fundraising, sales and organizational awareness campaigns using a combination of traditional and new media.
• Built and currently operates a side project dedicated to making museum experiences more relatable and engaging to different museum audiences, and visits museums around the country to keep current with industry.
City of Fort Worth
COMMUNICATIONS OFFICER (Sep. 2014 - Present)
CONTENT STRATEGY SPECIALIST (Jan. 2014 - Sep. 2014)
• Strategized and wrote the organization-wide communication standards and branding guidelines for the sixteenth largest city in the U.S., while ensuring alignment with the city’s strategic communications goals.
• Cross-departmentally manages marketing for the Park & Recreation Department and other departments without a dedicated communication staff.
• Developed and implemented strategic communication protocol and standard operating procedures for all Parks department marketing, including social media.
• Developed, organized and art directed the first quarterly Park & Recreation program catalog, now produced quarterly by the organization.
• Oversees the creation of creative content for smaller campaigns (local community center events) and larger city-wide campaigns, providing art direction, organizing photo shoots and making data-supported media buys.
• Fundraised for past Parks events, the effectiveness of which raised $1,700 in a single week.
• Writes stories that are pitched to the media, and assists with the fulfillment of media inquiries.
• Writes and manages the City of Fort Worth’s internal communications.
• Assists with communication strategy for the city website, and update the website using a combination of HTML and CSS languages.
FREELANCE MARKETING & DIGITAL MEDIA CONSULTANT
THE AGGIE CENTURY TREE PROJECT (Dec. 2015-Present)
• Completely re-developed the organization’s business model for its transition from fundraising project to online business.
• Designed, branded and built the AggieCenturyTreeProject.com website.
• Managed email marketing campaigns, created and purchased print ads, and implemented automated infrastructure to simplify organizational processes.
• Designed and executed a two-week targeted ad campaign that generated one-third of the business’ total sales for 2016.
THE BOTANICAL RESEARCH INSTITUTE OF TEXAS / BRIT (Jan. 2013 - Dec. 2013)
• Developed, designed and executed a social media campaign for North Texas Day of Giving that raised $35,000 in one day – more than any other organization in Fort Worth’s Cultural District.
• Organized, curated and installed BRIT’s Festive by Nature holiday exhibit, including all marketing and wall text copy.
• Improved engagement on BRIT’s social media channels, updated website, wrote press releases, and wrote feature articles for the 2013 annual report.
Modern Art Museum of Fort Worth
ONLINE MEDIA COORDINATOR (July 2010 - Aug. 2012)
ASSISTANT TO THE DIRECTOR (July 2010 - Dec. 2010)
COMMUNICATIONS INTERN (Aug. 2009 - July 2010)
• Researched and wrote The Modern Blog, creating engaging, educational content that thoughtfully interpreted the museum’s collection and exhibitions with a focus on audience relatability.
• Managed museum social media, developing content calendars and strategy that led to the Modern’s Facebook page averaging 3,505 new fans per year, while its Twitter presence gained an average of 140 new followers per month.
• Gave public tours of the museum’s collection and exhibits after completing docent training.
• Served for 6 months as an assistant to the director, coordinating board meetings and travel arrangements, and organizing correspondence.
UNIVERSITY OF NORTH TEXAS
TEACHING ASSISTANT (Jan. 2009-May 2010)
• Assisted with an art appreciation class, History of Communication Design class, and postmodernism class.
• Evaluated student performance, supported professor during lectures, assisted with student questions.
The Association of Former Students AT TEXAS A&M UNIVERSITY
STUDENT ASSISTANT COORDINATOR FOR AGGIE MUSTER (April 2005 - Aug. 2008)
• Worked closely with over 300 organizers worldwide to attract 250,000 Texas A&M former students to their local Aggie Muster through the coordination of event communications.
• Wrote and distributed instructional handbooks, built relationships and answered questions via phone and email; oversaw the design and mailing of Muster invitations specific to over 150 Muster events.
Interested in actual examples of my work?
View my online portfolio.